In what is the broadest aerial advertising campaign in the UK to date, British Telecom (BT) will in the coming weeks, will be promoting Setanta Sports, and the BT Vision Broadband service over premier league football matches in England, Scotland and Northern Ireland.Airads Operations Director, Simon Moores, commented: "I'm delighted that Airads has been selected as the aviation partner for this campaign. It's a significant operational challenge, with multiple aircraft over games on the same day and I very much hope that the summers changeable weather will relax long enough for us to be able to deliver all the flights sucessfully".
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