September 9, 2008

A Little Magic with Tesco GoCompare

During the summer, Tesco's advertising agency contacted Airads asking how it might be able to use an aircraft banner to support the supermarket giant's new motor insurance television advertising campaign . The final result wan't quite what we expected but involved veteran magician, Paul Daniels, walking down Croydon High Street and 'by magic' an aircraft flying past with a banner....

See the video here.

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